Celestial Seasoning is a bit different than Lipton in that they put random bits of forest, dirt, and “herbs” in the box instead of anything that might be related to any sort of tea-like product ever produced. I mean, it’s not even the black tea dust you get in a jar at Trader Joe’s.
In that sense their margins might be even higher than Lipton, who must at least purchase some kind of post-processed tea-like product to put into those bags.
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