Metapost: Opinions about Ads in RSS Feeds

A quick poll for those of you who read Tea Leaves via a newsreader or bloglines. Please comment on advertisements in RSS feeds. Do you hate them? Are some types of ads OK and others not OK? Or do you not care at all?

My personal feeling is that I can easily accept (and ignore) a text ad that is a couple of lines, but if you make me follow a link to read the full text of your article, I hate you.

What do you think?